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Video Catnip is a professionally videotaped and edited compilation of Birds, Squirrels, and
Chipmunks designed to entertain cats. It is 25 minutes in length and has been the best selling pet
video in the pet industry since its release in 1989. Shot in the highest quality video available and
professionally manufactured and packaged, this is the video that started it all. Since its production,
no less than 20 videos for cats have come and gone on the market.
There are basically
three parts to Video
Catnip. The first short
segment is a fast
paced collection of
critter antics set to a
humorous "Keystone
Cops" type of
musical
accompaniment
which produces two
separate effects, one of which is to entertain the human viewer and the other is to signal the kitty
that his favorite show is starting. (The second effect becomes more meaningful to the kitty after
four or five viewings.)
The second short segment is also a musical piece, but this time much slower. Its purpose is to give
notice to the human viewer and the cat that the "kitty" portion of the show is about to begin .
Finally, the last segment , which is by far the longest (over 21 minutes of the 25 minute total) is for
cats only. The cats are exposed to some beautiful close-ups of most of the cast with many group
shots included. Although this segment is designed to be for cats only, many people find it not only
entertaining, but very relaxing.
As far as the effectiveness of Video Catnip to entertain cats, its been on the market for almost 13
years and has been found to be effective on almost all indoor cats. Outdoor kitties don't seem to
be as impressed. Although most indoor kitties will watch the entire 25 minute show the first time
they see it, some cats (who have never watched TV before) might need a little encouragement
from mommy or daddy by tapping lightly on the TV screen to get kitty's attention.
After being entertained by Video Catnip, many cats
will keep a closer eye on the TV hoping that the
birdies will come back. Sometimes when the TV isn't
even turned on. Many cats will also come running
whenever a cassette is inserted into the VCR,
expecting "Their"show to start playing.
The cats all react differently. Some will watch a few
minutes just sitting there and then begin to roll around
on their backs watching the show upside down.
Some will paw at the screen, extending a tentative
paw lightly on the images. Some cats will run around behind the TV trying to figure out where all
the birdies are going. Many of the kitties make those little mewing noises that cats make when
they see birds.
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